The advertisement I found on the homepage of Yahoo! is an ad for Victoria’s Secret. The advertisement is for Victoria’s Secret’s 7 new bras and new line I Love My Body by Victoria. The concepts that we read about in Chapter 5 are about accepting, rejecting or suspending judgment on a claim and this information can be applied to the above advertisement. There are both written messages and implied messages the ad is trying for the target audience to receive. Let’s start with the written messages, I Love My Body by Victoria (I accept this claim because from my own knowledge Victoria is the designer who stared the company, so it is safe to say she is the designer). Experience the 7 Bras can also be accepted because from what you can see with your own eyes there are seven different models each with a different bra on, so yes there are indeed seven bras that you can purchase. Now let’s look at the non-written messages that are implied, if you get one of these bras you will look as sexy as the model wearing it does. This message (claim) can either be accepted, rejected or suspended depending on your knowledge. You better than anyone else knows how your body looks (because of personal experience trying different ones on). For me personally I could reject this claim because I know that I am not 90 pounds nor 5’11, so no I wouldn’t look like the models, but then again that doesn’t mean I still wouldn’t look sexy in the bra. So personally I would suspend judgment because I would neither reject nor accept the unwritten claim Victoria’s Secret makes. From this advertisement it is easy for me to understand how it is important to trust what you already know from you experiences and knowledge. And since from my experience Yahoo! is a reputable and reliable source I can even further trust this ad beyond my knowledge of Victoria's Secret.
It is so weird that I happened to see this blog because I actually just saw this add on my yahoo page and was like"ya whatever", and as I am writing this blog I am watching a commercial for it on tv. I personally choose to reject these claims because of my personal experience I know that the things they portray hardley ever work, like that braw that will increase you one full cup size and things like that.I dont believe that this argument is a good one.I would also say that the message being implied is not a good one because they are saying love your body, but not everybody looks like those women, so thats not very reassuring.
ReplyDeleteI was watching TV with my Mom last night and I saw this advertisement come on. It really made me some what angry because you have all these gorgeous models saying they love their bodies...well of course when you are 5'10" and perfectly toned. This new collection my Victoria's Secret is a great new product but they way that they are advertising it gives women a false sense of self image if they were to buy this product. We all would be expecting to look like these women when in reality we are just average, unlike these women who are the least to say a little above average. I agree with you in saying that you would reject the claim as would I.
ReplyDeleteI saw this ad in the Victoria's Secret store and it reminded me of the Dove real beauty campaign thing. It seems Victoria's Secret is trying to do something like that, yet they show all perfect models wearing the underwear. I suspend my judgement on the unwritten claim, too. There's nothing saying the bra wouldn't look good on me, however I know I don't look like those models so the bra might look very different. I think the implied message is misleading because it says, "love your body". Sure, if I had that body, I would love it too. However, we all know only few women have those bodies and showing us them is supposedly supposed to make us love ours? I like your explanation of this ad and how you broke it down.
ReplyDeleteHaha I like how all the girls are commenting on this post. :P But it’s true! We all can relate to how Victoria’s Secret’s advertisements are all misleading. Instead of making us “love our bodies” like they tell us to, we feel self conscious and hate our bodies even more than we used to. Or maybe that’s just me. but seriously, no one has the same body, shape, and size as another woman, so obviously these bras don’t work wonders for every single person out there! And most people don’t look close to these models..if we did look like them, then of course, we’d love our bodies too! Haha. It seems that nowadays all advertisements are unrealistic and impractical. good job on the post though! =)
ReplyDelete